The lead investors behind North America’s foremost motorsports news and information source, RACER, announced today that they have acquired MAVTV and will rebrand the TV network—available on 350 million devices—as RACER. This move creates the most followed and diverse motorsports media platform in North America.
“We have been partners for many years, and over time the parties realized this made complete sense,” said RACER Chairman of the Board Chris Dyson.
“The combination makes RACER the central multi-media motorsports hub for fans and provides brands with the most comprehensive array of marketing solutions to activate their involvement in the sport and its adjacent sectors.”
CJ Olivares, president of MAVTV and former executive of FUEL TV, Street League Skateboarding, and World Surf League, will continue to oversee the network’s expansion and lead its transition to the RACER brand.
The combination will provide the Irvine, CA-based RACER brand with a significant new base of operations in Indianapolis, another major motorsports and automotive center. The company expects no changes to staffing or operations, ensuring continuity in production and service.
“This is an exciting day for motorsports media,” said Olivares. “We are deeply grateful to the Lucas family and Lucas Oil Products, whose support and vision shaped MAVTV into the success it is today. Now, under the RACER banner, we will redefine how content for motorsports and its adjacent sectors is delivered and experienced, and establish the largest, most comprehensive motorsports media platform in North America.”
The TV network and the recently launched app will broadcast more than 300 live races in 2025, alongside race highlight shows, racing talk shows, additional motorsports programming, car collecting auctions and build shows, automotive documentaries, and lifestyle series. This aligns with RACER’s expansion into the performance automotive, car culture, car collecting, and off-road sectors.
“Since we completed our capital raise last September, our business, our content offering, our marketing solutions, and our team have evolved rapidly. Additional signals of our change and our future are literally days away, and we can’t wait to share those with the marketplace as well,” added RACER founder and Chief Executive Officer Paul Pfanner.
“This acquisition fortifies two of the four strategic pillars we’re pursuing as a brand—pillars we call ‘follow’ and ‘market’—which relate to amassing the largest motorsports following in North America and offering our partners, customers, and brands the tools they need to succeed.”
The rebrand from MAVTV to RACER will occur progressively over the next few months, allowing for seamless television logistics and operational steps. Some branding elements, such as logos and digital assets, will change immediately to reflect the new identity. This approach ensures no disruption for viewers, partners, and stakeholders while delivering an enhanced motorsports media experience.
“What started as grassroots grew into something much bigger: a home for motorsports fans, car lovers, gear heads—people like us who live and breathe the culture. The network’s expansion and evolution over the years will always be one of our greatest success stories and a reflection of our love for motorsports and its people,” said Morgan Lucas, CEO of Lucas Oil.
Lucas Oil remains deeply committed to motorsports, continuing to support drivers, teams, and racing series through sponsorships, technical partnerships, and unmatched product research and development.
“We take immense pride in what MAVTV has become, and we are excited for RACER to lead the network into its next chapter, building on its strong foundation to elevate the standard of motorsports broadcasting for fans everywhere.”
About Racer Media & Marketing
Founded in 1992, RACER is the premier motorsports media brand in North America, delivering industry-leading content across multiple platforms, including the newly launched RACER Creator Network and RACER Podcasts, along with motorsport culture-defining touchstones RACER.com and RACER magazine. The company also operates a strategic consulting, branding, and marketing agency—RACER Studio—and produces live streamed events. Clients have included BMW, Dodge SRT, General Motors, Honda, Hyundai, Mazda, Porsche, Toyota, IMSA, IndyCar, Laguna Seca, SCCA, Trans-Am, Monster Energy, American Legion, Lime Rock Park, Piloti, and many others.
About MAVTV (Now RACER Network)
RACER Network, formerly MAVTV, is the premier motorsports broadcast and digital platform dedicated exclusively to delivering the most comprehensive motorsports and automotive enthusiast content across cable TV, FAST channels, and streaming. With a passion for car culture at its core, RACER Network offers an unparalleled lineup of live racing, documentary series, news and analysis, and car culture shows to millions of fans worldwide.
About Lucas Oil
For more than 35 years, Lucas Oil has set the world standard in superior engine oils, additives, appearance, and lubricant products—powering lifestyles across the automotive, trucking, marine, outdoor, motorsports, industrial, and home product worlds. The brand’s commitment to bringing the ultimate in performance solutions impacts every customer and partner equally—from jointly engineered oils for racing teams like Richard Childress Racing (RCR) and Monster Jam, to sports teams like the Dallas Cowboys and Indianapolis Colts, and additives that deliver unrivaled fuel economy, power, and engine life for everyday drivers.
Based in Indianapolis, Lucas Oil’s rapidly expanding global footprint includes cutting-edge R&D, evolving retail channels, and advanced manufacturing. With more than 300 premium products, Lucas Oil offers the largest variety of shelf products of any oil company in the United States, distributing across 48 countries and top retailers including Advance Auto Parts, Amazon, AutoZone, O’Reilly Auto Parts, NAPA, Walmart, Home Depot, Harbor Freight, Rural King, and Tractor Supply.
