Rethink Performance

CROWN NEWS

Crown Racing Radical SR3 XXR prototype race car, number 20, cornering on a race circuit
Buying My First Radical: Why I Chose a New SR3 XXR 1340Crown Racing

Buying My First Radical: Why I Chose a New SR3 XXR 1340

Ryan GeorgeRyan GeorgeJune 30, 2026
motorsports health 2026 paddock scene
Motorsports Health 2026: Why Racing Is Stronger Than It LooksCrown RacingNews

Motorsports Health 2026: Why Racing Is Stronger Than It Looks

AustinMartinAustinMartinJune 30, 2026
Driver safety gear prepared by Crown — Crown Racing & Customs racing suit, Alpinestars boots, gloves and balaclava laid out
Starting the Journey: Learning to Look the Part Without Feeling Like a PoserCrown Racing

Starting the Journey: Learning to Look the Part Without Feeling Like a Poser

Ryan GeorgeRyan GeorgeMay 27, 2026
Superformance Shelby Cobra 427 in gunmetal green with the hood open showing its V8 engine, built by Crown Customs in Tucson
The Cobra Carroll Shelby Kept: Crown’s CSX3178-Inspired CommissionCrown Customs

The Cobra Carroll Shelby Kept: Crown’s CSX3178-Inspired Commission

AustinMartinAustinMartinMay 26, 2026
The No. 17 Crown Racing Ligier JS P320 racing at Circuit of The Americas during the IMSA Airbnb Endurance Challenge weekend.
Crown Racing Shows Pace and Potential in IMSA Endurance Debut at COTACrown RacingNews

Crown Racing Shows Pace and Potential in IMSA Endurance Debut at COTA

AustinMartinAustinMartinMay 13, 2026
CROWN INTELLIGENCE

Built on Racing DNA Engineered for the Street

Based in Tucson, Arizona, Crown combines race-proven engineering with bespoke craftsmanship across two divisions—Crown Racing and Crown Customs. From professional race preparation, trackside support, and Radical Motorsport service to custom builds, restomods, engine work, and collector-vehicle sales, Crown operates at the cutting edge of motorsports and street performance. The company was previously known as Crown Concepts.

6+

Motorsport Championships

50+

Builds Completed

Race Prep + Support

Precision-managed race weekends, from build and setup to victory lane

Bespoke Restomod Builds

Iconic classics, reimagined and engineered to perfection by your ideas.

Radical Parts & Service

Routine maintenance to a complete RPE engine—all under one championship roof.

Concierge Storage Care

You call, we answer—discreet, climate-controlled, white-glove vehicle storage.

Chassis Dyno Testing

Championship-grade tuning, data, and real-time analysis. AWD.

Precision Fabrication & Chassis Engineering

Roll‐cage construction, suspension geometry modifications, and bespoke brackets/bracing for race‐quality rigidity and street durability

RACING & CUSTOMS

We Engineer Automotive Icons

From private race programs to world-class performance builds, Crown fuses motorsport precision with a relentless drive for innovation—delivering excellence for the most discerning enthusiasts.

Motorsport Proven
Engineered Excellence

We’re redefining the way performance is delivered by fusing motorsport precision with white-glove service—giving clients a front-row seat to  Two people at a race car, one in an orange racing suit reaching to shake hands with the person seated in the cockpitevery step, from paddock to street.

BUILDS

Making the road a more beautiful place.

View All Projects
The 1965 Ford Mustang Fastback twin turbo custom build during engine and driveline work at Crown Customs
1965 Ford Mustang Fastback Twin TurboIn Progress

1965 Ford Mustang Fastback Twin Turbo

Front three-quarter view of the 1967 Austin FX4 London Taxi Cab showing its distinctive upright grille and cab shape
1967 Austin FX4 London Taxi CabIn Progress

1967 Austin FX4 London Taxi Cab

Underside inspection of the 1970 Chevrolet Corvette documenting its initial condition before restoration at Crown Customs
1970 Chevrolet CorvetteIn Progress

1970 Chevrolet Corvette

crown racing 
crown customs 
Dark red 1963 Chevrolet Corvette Sting Ray restomod built by Crown Customs, side profile on custom wheels